Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.

Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business. 

00:00 Intro

04:08 Peak Design's History & Office Space

07:07 From Humble Beginnings to Industry Leader

14:27 Navigating Business Without Investors

26:29 Climate Neutral: A Deep Dive into Carbon Offsetting

39:59 Controversies of Carbon Markets

44:02 Addressing Greenwashing 

47:36 PFAS

52:22 Future of Peak Design

01:10:20 Creative Employee Compensation Plans 

01:15:54 The Power of Branding

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